Learning from the past The Saborea project and the rebranding of the madeira destination in the post-pandemic era

Article Sidebar

PDF XML
Published: Nov 27, 2022
DOI: https://doi.org/10.29073/e3.v8i2.592
Keywords:
Madeira COVID-19 SABOREA Mac Destination Branding Food Heritage Spanish Flu

Main Article Content

António José Marques Silva
ESTG - Universidade da Madeira / CITUR Madeira
https://orcid.org/0000-0002-5971-1574
Eduardo Manuel de Almeida Leite
ESTG - Universidade da Madeira / CITUR Madeira
https://orcid.org/0000-0002-4109-3122

Abstract

Since January 2020, a multisectoral hub of Madeiran institutions has been involved in the INTERREG project SABOREA Mac. The main objective of this regional cluster is to put Madeira on the map of food destinations. The timing could not have been worse: a global disaster that severely affects the tourism industry within the framework of an ongoing pandemic, which no one anticipated. There have been no studies focused on this area of activity and on the impact caused by a health crisis of this magnitude that until recently was completely unthinkable. Learning from the past is a way to respond immediately to the urgent need to re-evaluate the original strategy of the SABOREA consortium, delineated in a totally different conjuncture. In this paper, we analyse the path adopted by the organizers of the 5th Centenary of Madeira’s discovery at the end of (World War 1) WW1. Facing the cumulated impact of the conflict and the Spanish flu, they successfully rebranded Madeira, a strategy that continues to shape the perception of the destination by today’s visitors. This case study serves as a starting point for considering to what extent the SABOREA project still fits into the reality of the post-pandemic era.

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Article Details

How to Cite
Silva, A. J. M., & de Almeida Leite, E. M. (2022). Learning from the past : The Saborea project and the rebranding of the madeira destination in the post-pandemic era. E3 — Revista De Economia, Empresas E Empreendedores Na CPLP, 8(2), 043–062. https://doi.org/10.29073/e3.v8i2.592
Issue
Vol. 8 No. 2 (2022): V.8 N.2 (E3 Journal of Economics, Business and Entrepreneurship in the community of Portuguese-speaking countries)
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author Biographies

António José Marques Silva, ESTG - Universidade da Madeira / CITUR Madeira

António José Marques da Silva holds a PhD degree in History and Archaeology from the University of Coimbra (2009) and took Post-Doctorate training in the same field (2010-2015). His domain of expertise includes various topics, such as the safeguarding and management of heritage, digital humanities, intangible cultural heritage, museum exhibitions, food history, food ethnology, and cultural tourism. He is an integrated researcher of CITUR - Centre for Research, Development and Innovation in Tourism and guest professor at the ESTG (Higher School of Technologies and Management) – University of Madeira. He also is a Scientific Committee member of the Foundation 'The Routes of the Olive Tree', associate expert of the PhD School 'Food Heritage, Cultures and Identities' - University of Coimbra (FLUC), collaborator of the UNESCO Chair in Intangible Heritage and Traditional Know-How: Linking Heritage - University of Evora (CIDEHUS), and member of the international network 'Food heritage of the Lusophony' (DIAITA).

Eduardo Manuel de Almeida Leite, ESTG - Universidade da Madeira / CITUR Madeira

Eduardo Leite, Ph.D. em Gestão pela Universidade de Trás-os-Montes e Alto Douro, Portugal. Professor de Gestão, Contabilidade, Empreendedorismo e Inovação na ESTG, Universidade da Madeira. Autor de diversos artigos com revisão por pares em revistas nacionais e internacionais; colunista do jornal económico; Co-inventor da patente, Seaweed extracts, methods and uses thereof; Coordenador de projetos nacionais e Europeus, como: "Blue Iodine" Call INNOV-ID, Portugal Ventures, em parceria com a ANI, Agência Nacional de Inovação, PME Investimentos e StartUp Portugal; H2020 SME Instrument, Project, Boost BLUE economy through market uptake an innovative seaweed bio extract for IODINE fortification II; INTERREG MAC2/4.6c/365 INTERREG V A Spain-Portugal SABOREA, Canary Islands co-promotion, Senegal, Açores, Cabo Verde, Mauritânia, Madeira. ORCID ID: 0000-0002-4109-3122

Crossref
Scopus
Google Scholar
Europe PMC

References

Almeida, A. & Garrod, B. (2017). Experiences with local food in a mature tourist destination: the importance of consumers’ motivations. Journal of Gastronomy and Tourism, 2(3), 173-187.

Almeida, A. M. M. de (2016), Modelling Tourism Demand in Madeira since 1946. And Historical Overview Based on a Time Series Approach. Journal of Spatial and Organizational Dynamics, 4(2), 145-156.

Barata, F. T., Molinari, F., Marsh, J. et al. (2017). Creative Innovation and Related Living Lab Experiences: A Mediterranean Model. UNESCO Chair in Intangible Heritage and Traditional Know-How (University of Evora).

Beck, U. (2006). The Cosmopolitan Vision. Polity Press.

Björk, P. (2014). The DNA of Tourism Service Innovation: A Quadruple Helix Approach. Journal of the Knowledge Economy, 5, 181–202.

Bortolotto, C. (2011). Le trouble du patrimoine culturel immatériel. Introduction. In C. Bortolotto (Ed.), Le patrimoine culturel immatériel: enjeux d’une nouvelle catégorie (pp. 21–43). Maison des Sciences de l’Homme.

Bortolotto, C. (2013). Authenticity : a Non-criterion for Inscription on the Lists of UNESCO’s Intangible Cultural Heritage Convention. In IRCI (Eds.), 2013 IRCI Meeting on ICH. Final Report (pp. 73-79). IRCI.

Câmara, B. (2002). A Economia da Madeira (1850-1914). Imprensa das Ciências Sociais.

Carayannis, E. G., & Campbell, D. F. J. (2009). ‘Mode 3’ and ‘Quadruple Helix’: toward a 21st Century Fractal Innovation Ecosystem. International Journal of Technology Management, 46(3/4), 201-234.

Carayannis, E. G., & Campbell, D. F. J. (2014). Developed Democracies versus Emerging Autocracies: Arts, Democracy, and Innovation in Quadruple Helix Innovation Systems”, Journal of Innovation and Entrepreneurship, 3(12). https://doi.org/10.1186/s13731-014-0012-2

Carayannis, E. G., Barth, T. D. & Campbell, D. F. (2012). The Quintuple Helix Innovation Model: Global Warming as a Challenge and Driver for Innovation. Journal of Innovation and Entrepreneurship, 1(2). https://doi.org/10.1186/2192-5372-1-2

Carvalho, T. F. F., Sarmento, E. M., & Loureiro, S. M. C. (2017). Insights about Destination Brand Madeira Case Study, Tourism and Hospitality International Journal, 9(1), 12-33.

Castanho, R. A., Couto, G., Sousa, Á. et al. (2021a). Assessing the Impacts of the COVID-19 Pandemic over the Azores Region’s Touristic Companies. Sustainability, 13, 9647. https://doi.org/10.3390/su13179647.

Castanho, R. A., Couto, G., Pimentel, P. et al. (2021b). How an Infectious Disease Could Influence the Development of a Region: The Evidence of the SARS-COV-2 Outbreak over the Tourism Intentions in Azores Archipelago. Duzce Medical Journal, 23(S1), 106-112. https://doi.org/10.18678/dtfd.869791.

Castanho, R. A. Couto, G., Pimentel, P., & Sousa, Á. (2021c). Regional Tourism Strategies During the Sars-Cov-2 Outbreak and their Impacts on Azores Tourism Businesses. Polish Journal of Management Studies, 24(2), 88-101. https://doi.org/10.17512/pjms.2021.24.2.06.

Costa, R. P. (2020). Dezembro de 1918. Biografias, Memórias e Histórias de Família em torno da Pneumónica. In Ferreira, A. (Coord.), A Gripe Espanhola de 1918 (pp. 337-352). Casa de Sarmento - CEP/UMinho.

Couto, G., Castanho, R. A., Santos, C. et al. (2021). Determining Good Practices for Tourism Sustainability in Ultra-Peripheral Territories: A Research-Based on the Azores Region's Touristic Companies' Analysis. Sustainability, 13, 3895. https://doi.org/10.3390/su13073895.

Dhiman, B., Greenough, W. B., & Greenough III, W. B. (1992). Cholera. Springer Science & Business Media.

DREM (2015). Conta Satélite do Turismo da RAM - 2015. DREM.

DREM (2019). Madeira em números – 2018. DREM.

DREM (2020a). Dashboard Turismo - COVID-19. DREM.

DREM (2020b). Dashboard Turismo mensal - janeiro a junho 2020 Pe. DREM.

EC (2009). The World in 2025. Rising Asia and socio-ecological transition. Office for Official Publications of the European Communities.

Etzkowitz, H., & Leydesdorff, L. (2000). The Dynamics of Innovation: From National Systems and ‘Mode 2’ to a Triple Helix of University-Industry-Government Relations. Research Policy, 29, 109-123.

F. (1922). Um centenario glorioso. In CPPC (coord.), Quinto centenario do descobrimento da Madeira (pp. 2-3). CPPC.

F., A. (1924). V Centenario da descoberta da Madeira. Rapida noticia das festas. In Castro, C. J. de F. e (Dir.), Almanaque da Madeira (pp. 97-106). Livraria Popular.

Góis, J. C. S. (2015). A Geração do Cenáculo e as Tertúlias Intelectuais Madeirenses (da I República aos anos 1940). High Master thesis in contemporary history presented at the University of Porto. https://repositorio-aberto.up.pt/bitstream/10216/81057/2/36953.pdf [accessed 30/05/2020].

Gourlay, W. (1811). Observations on the Natural History, Climate, and Diseases of Madeira: during a Period of Eighteen Years. J. Callow.

Grabham, M. C. (1870). The Climate and Resources of Madeira, as Regarding Chiefly the Necessities of Consumption and the Welfare of Invalids. Churchill.

Hasche, N.; Höglund, L., & Linton, G. (2019). Quadruple Helix as a Network of Relationships: Creating Value within a Swedish Regional Innovation System. Journal of Small Business & Entrepreneurship. https://doi.org/10.1080/08276331.2019.1643134

Ivanova, I. (2014). Quadruple Helix Systems and Symmetry: A Step Towards Helix Innovation System Classification. Journal of the Knowledge Economy, 5(2), 357-369.

Jardim, A. F. (1914). Madeira. The Pearl of the Atlantic. Office of the Annuario Commercial.

João, M. I. (1999). Memórias e Império: Comemorações em Portugal (1880-1960). Phd thesis in Contemporary History, presented at the Universidade Aberta de Lisboa. http://hdl.handle.net/10400.2/2466 [accessed 30/05/2020].

Kolehmainen, J., Irvine, J., Stewart, L. et al. (2016). Quadruple Helix, Innovation and the Knowledge-Based Development: Lessons from Remote, Rural and Less-Favoured Regions. Journal of the Knowledge Economy, 7, 23–42.

Kriz, A., Bankins, S., & Molloy, C. (2018). Readying a Region: Temporally Exploring the Development of an Australian Regional Quadruple Helix. R&D Management, 48(1), 25-43.

Lew, Y. K., Khan, Z., & Cozzio, S. (2018). Gravitating Toward the Quadruple Helix: International Connections for the Enhancement of a Regional Innovation System in Northeast Italy. R&D Management, 48(1), 44–59.

Marujo, N. (2013). O desenvolvimento do turismo na ilha da Madeira. Turydes, 6(15). https://eumed.net/rev/turydes/15/ilha-madeira-turismo.html [accessed 26/08/2020].

Mota, L., Sousa, B., & Sousa, J. (2021), Uma cozinha da Madeira: inovação e tradição. UMA/Ponteditora.

Mowforth, M., & Munt, I. (2016). Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. Routledge.

Nordberg, K. (2015). Enabling Regional Growth in Peripheral Non-University Regions. The Impact of a Quadruple Helix Intermediate Organisation. Journal of the Knowledge Economy 6(2), 334-356.

Olavo, C. (1923). A perola do atlantico. Revista de Turismo, 127, 291-292.

Park, H. W. (2014). Transition from the Triple Helix to N-Tuple Helices? An Interview with Elias G. Carayannis and David F. J. Campbell. Scientometrics, 99, 203–207.

Pão, P., & Almeida, A. (2014). Atitudes face às alterações climáticas e eventos extremos: o caso da Região Autónoma da Madeira. Revista Turismo & Desenvolvimento, 21-22(2), 81-93.

Reis, M. P. (1922). Regionalismo. A autonomia da Madeira. In CPPC (coord.), Quinto centenario do descobrimento da Madeira (pp. 36-38). CPPC.

Rodrigues, E. (2019). O Turismo na Madeira oitocentista. Arquivo Histórico da Madeira, 1(Nova Série), 337-379.

Romagosa, F. (2020). The COVID-19 Crisis: Opportunities for Sustainable and Proximity Tourism. Tourism Geographies, 22(3), 690-694.

Provenzano, V., Arnone, M., & Seminara, M. R. (2018). The Links Between Smart Specialisation Strategy, the Quintuple Helix Model and Living Labs. In A. Bisello, D. Vettorato, P. Laconte et al. (Eds), Smart and Sustainable Planning for Cities and Regions (pp. 563-571). Springer.

Silva, A. J. M. da (2016a). Le régime UNESCO. CreateSpace.

Silva, A. J. M. da (2016b). Diaita Nostra. Patrimoines alimentaires, identité et gouvernementalité en Méditerrannée. UNESCO Chair in Intangible Heritage and Traditional Know-How (University of Evora).

Silva, A. J. M. da (2018a). O brotar do jardim do Atlântico. Considerações de ordem económica, sociológica e antropológica acerca da aclimatação das plantas frutícolas e hortícolas na Madeira (Sécs. XV-XVIII). Islenha, 63, 5-36.

Silva, A. J. M. da (2018b). From the Mediterranean Diet to the Diaita: The Epistemic Making of a Food Label. International Journal of Cultural Property, 25(4), 573-595.

Silva, A. R. M. (1994). Apontamentos sobre o quotidiano madeirense (1750-1900). Editorial Caminho.

Silva, F. A. da, & Menezes, C. A. de (1921). Elucidário Madeirense. Tipografia Esperança.

Silva, I. (1985). A Madeira e o turismo: Pequeno esboço geográfico. SRTC.

Sobral, J. M., & Lima, M. L. (2018). A epidemia da pneumónica em Portugal no seu tempo histórico. Ler História, 73, 45-66.

SRETC (2017). Estratégia para o Turismo da Madeira, 2017-2021. SRETC.

SRETC (2019). Alojamento turístico coletivo da RAM. Principais dados estatísticos (2018). SRETC.

SRETC (2020a). Estatísticas do turismo. Resumo mensal – dezembro (dados provisórios). SRETC.

SRETC (2020b). Covid Safe Tourism. Retoma das atividades turísticas - boas práticas. SRETC.

Sousa, B., & Mota, L. (2020). Local Products and Gastronomy Valuation for Tourism and Food Sustainability in the Autonomous Region of Madeira. In S. Teles, P. Almeida, M. Franco et al. (Eds.), Proceedings of the Conference: ITC’19 – 11th International Tourism Congress (pp. 344-347). CITUR.

Sumarto, R. H., Sumartono, S., Muluk, M. R. et al. (2020). Penta-Helix and Quintuple-Helix in the Management of Tourism Villages in Yogyakarta City. Australasian Accounting, Business and Finance Journal, 14(1), 46-57.

Valls, J.-F., Tuñon, F. J., Calero, P. et al. (2004). Life Lanzarote 2001 - 2004. Un marco estratégico para fortalecer el sistema económico insular, compatible con la contención del crecimiento turístico en Lanzarote. Cabildo de Lanzarote.

Valls, J.-F., Mota, L., Vieira, S. C. F. et al. (2019). Opportunities for Slow Tourism in Madeira. Sustainability, 11(17), 4534. https://doi.org/10.3390/su11174534 [accessed 26/08/2020].

Veríssimo, N. (1990a), O alargamento da autonomia dos distritos insulares: o debate da Madeira (1922-1923), In Actas do IIº colóquio internacional de história da Madeira (pp. 493-515). CEHA.

Veríssimo, N, (1990b). Autonomia insular. As ideias de Quirino Avelino de Jesus, Islenha, 7, 32-36.

Vieira, A. (1999). A SIRAM e as luzes da festa. SIRAM.

Vieira, A. (2014), A Junta Agrícola do Distrito Autónomo do Funchal (1911-1918). CEHA.

WCCD (1995). Our Creative Diversity. UNESCO.