SCENARIO PLANNING FOR A POST-PANDEMIC ERA IN SMALL BUSINESSES: A DYNAMIC CAPABILITY PERSPECTIVE

Main Article Content

Daniel Gandrita
https://orcid.org/0000-0002-3577-2954
Ana Gandrita
https://orcid.org/0000-0001-7570-6030
Diana Costa
https://orcid.org/0000-0002-9546-5817

Abstract

The COVID-19 crisis has fundamentally transformed the way we live our lives and how organizations work. The business sector needed to understand what is the better approach to continue their activity, this leads to formulating and forecasting different scenarios associated with the impact of the pandemic on its suppliers, customers, and employees. This paper aims to investigate possible scenarios in small businesses in a post- pandemic era and how small businesses are preparing for the return of their activity maintenance. In addition, a theoretical contribution throughout dynamic capabilities perspective. An exploratory study with in-depth inquiries based on a quantitative methodology with small business owners as a sample identifying possible scenarios and what is the future direction of small businesses. Also, a bibliometric analysis was applied and      focused on scenario planning, strategy, post-pandemic, and dynamic capabilities. Indexed journals were used to validate the study and VOSviewer software to perform a keyword analysis on co-occurrence and counting. A scenario planning framework for small businesses gives an understanding of what could be the possible outlines for the organization and acquire a better comprehension of what strategies can be used as a supplement to surpass the recent crisis. For last, the conceptualization of the theme relates to dynamic capabilities, scenarios, and the behaviour of small businesses.

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How to Cite
Gandrita, D., Gandrita, A., & Costa, D. . (2023). SCENARIO PLANNING FOR A POST-PANDEMIC ERA IN SMALL BUSINESSES: A DYNAMIC CAPABILITY PERSPECTIVE. E3 - Revista De Economia, Empresas E Empreendedores Na CPLP, 9(1), 07–22. https://doi.org/10.29073/e3.v9i1.671
Section
Articles
Author Biographies

Daniel Gandrita, Universidade Europeia

Concluiu o(a) Mestrado em Gestão e Estratégia Empresarial em 2020/06/18 pelo(a) Universidade Europeia e Licenciatura em Gestão em 2019/06/20 pelo(a) Universidade Aberta. Frequenta o(a) Doutoramento em Doutoramento em Gestão pelo(a) Universidade Europeia desde 2020/10/04. É Carreira Profissional no(a) Reagro,S.A.. Participa e/ou participou como Investigador em 3 projeto(s). Atua na(s) área(s) de Ciências Sociais com ênfase em Economia e Gestão. No seu currículo Ciência Vitae os termos mais frequentes na contextualização da produção científica, tecnológica e artístico-cultural são: "Estratégia"; "Planeamento Estratégico"; "Inteligência Artificial"; "Sistemas de Informação"; Digital Era" Strategic Planning, Strategic Management, Digital Age, Strategy, Strategic Tools, Organizational Context, B; Strategy; Organizational Context; Strategic Planning; Business Strategy; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Leadership; Teams Management; Remote Work; Digital Era; Strategic Management; Digital Transformation; Enterprise Life Cycle; Human Capital; Post-Pandemic; Technological Change; Processes Management;

Ana Gandrita, ISCTE-IUL

Ph.D. Candidate in Management with specialization in Strategy and Entrepreneurship at ISCTE-IUL since October 2018. Concluded her Master's degree in Management & Corporate Strategy in June 2018 at Universidade Europeia. She also holds two Bachelor's Degrees being the first in Management and the second in Marketing, Advertising & Public Relations both by Universidade Europeia. She pursued 3 specialization programs, one in Digital Marketing Management by Universidade Católica in 2017, the other in Events Management by Nova School of Business and Economics in 2018, and in 2020 won a scholarship and concluded the Leading Digital Transformation program in MIT - Massachusetts Institute of Technology. So far, she has published 1 paper in a specialized and indexed journal in 2019, was a guest-editor at JRGE in 2020, and co-oriented 1 master thesis. As for the professional background, she is the Board Advisor since 2017 at Vantagem+, where she also holds both the position of Marketing Director since January 2018 as well as Corporate Events Director since October 2020. She is the Top Management Team's Advisor and Marketing specialist for European countries at DOT Digital Group since January 2019. The most relevant keywords related to her research work are Strategy, Human Capital, Communication, Marketing, Management, Social Technologies, and Gamification.

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