Estevão, C., Salvado, D., Alves, H. and Campón-Cerro, A. 2026. DESIGNING DESTINATIONS, COMMUNICATING EXPERIENCES: THE CASE OF PORTUGUESE REGIONAL TOURISM ORGANISATIONS ON INSTAGRAM. e3 — Revista de Economia, Empresas e Empreendedores na CPLP. 12, 5 (Nov. 2026), 291–306. DOI:https://doi.org/10.29073/e3.v12i5.1303.