The Endomarketing as a strategy in people management: climate influences and culture in organizations

Abstract

This research has proposed raising the various meanings of endomarketing a derived rather than traditional marketing, it has evolved to promote internal communication between management, employees and their componentelements of internal marketing management, where the object of study analysis approaches to identify the behavioral elements that comprise the internal marketing in its functionality, in observation of their perception of the influence of internal marketing management strategy and perceptual changes reflected in the commitment of the effectiveness of internal marketing towards the enhancement of human capital revealed from the perspective of employees on organizational climate and culture organization, motivation, satisfaction and commitment, these characteristics acclimated in the organization in question.