MATRIZ DE PRIORIZAÇÃO DE PROJETOS: UMA ABORDAGEM EM BUSINESS INTELLIGENCE E AVALIAÇÃO MULTICRITÉRIO NO SEBRAE/RN

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Publicado: Dec 30, 2025
DOI: https://doi.org/10.29073/e3.v11i2.1033

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José Alfredo Ferreira Costa
a:1:{s:5:"en_US";s:4:"UFRN";}
Alinne Priscilla Dantas da Silva
SEBRAE/RN
Ana Maria Fonseca Ubarana
SEBRAE/RN
https://orcid.org/0009-0000-2962-4931
Maiza Pinheiro Dantas
SEBRAE/RN
David Xavier de Souza Góis
SEBRAE/RN

Resumen

Em um contexto de tomada de decisão orientada por dados, organizações que gerenciam portfólios de projetos enfrentam o desafio de priorizar iniciativas de forma transparente, objetiva e reproduzível. Este artigo apresenta o desenho, a implementação e a avaliação de uma matriz de priorização de projetos suportada por Business Intelligence (BI) e avaliação multicritério, aplicada ao SEBRAE/RN. Adota-se uma abordagem de Design Science Research, com método misto, combinando análise de dados históricos de 15 projetos setoriais (2022–2024) com insights qualitativos de 52 gestores, obtidos por entrevistas, oficinas e análise documental. Com base em sete indicadores-chave, constrói-se uma matriz ponderada em que crescimento de faturamento e alinhamento estratégico recebem os maiores pesos, complementados por métricas de alcance, eficiência e sustentabilidade. A avaliação é automatizada em painel interativo de BI, permitindo análise em tempo quase real, padronizada e alinhada às diretrizes institucionais. Os resultados indicam ganhos em eficiência operacional, maior maturidade analítica na gestão do portfólio e fortalecimento do alinhamento entre a carteira de projetos e as prioridades estratégicas. O estudo entrega um artefato replicável que integra MCDA e BI em contexto organizacional e oferece diretrizes para adaptação do framework em outras instituições de fomento.

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Cómo citar
Costa, J. A. F., Silva, A. P. D. da ., Ubarana, A. M. F. ., Dantas, M. P. ., & Góis, D. X. de S. . (2025). MATRIZ DE PRIORIZAÇÃO DE PROJETOS: UMA ABORDAGEM EM BUSINESS INTELLIGENCE E AVALIAÇÃO MULTICRITÉRIO NO SEBRAE/RN. E3 — Revista De Economia, Empresas E Empreendedores Na CPLP, 11(2), 31–52. https://doi.org/10.29073/e3.v11i2.1033
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Vol. 11 Núm. 2 (2025): V.11 N.2 (E3 - Revista de Economia, Empresas e Empreendedores na CPLP)
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Biografía del autor/a

José Alfredo Ferreira Costa, a:1:{s:5:"en_US";s:4:"UFRN";}

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Alinne Priscilla Dantas da Silva, SEBRAE/RN

Alinne Priscilla Dantas da Silva is a professional who works as an analyst at the Support Service for Micro and Small Businesses of Rio Grande do Norte (SEBRAE-RN). She has a career focused on management and accounting, contributing to the development of small businesses in the state.

 

Education and Career:

Undergraduate Degree: She holds a degree in Accounting Sciences from the Federal University of Rio Grande do Norte (UFRN), completed in 2002.

Postgraduate Degree: She has an MBA in Business Management from the Getulio Vargas Foundation (FGV), completed in 2009.

Professional Experience: At SEBRAE-RN, Alinne Priscilla holds the position of analyst. Her records indicate that she was previously part of the institution's Strategic Management Unit (UGE) team.

 

Academic Work: She is also the author of a dissertation on the analysis of project performance indicators, focusing on the case of SEBRAE/RN, presented in 2014 in the UFRN institutional repository.

 

Their role is related to strategic and management functions within the organization, as evidenced in management reports and official documents from SEBRAE-RN.

Alinne Priscilla Dantas da Silva is a professional who works as an analyst at the Support Service for Micro and Small Businesses of Rio Grande do Norte (SEBRAE-RN). She has a career focused on management and accounting, contributing to the development of small businesses in the state.

Education and Career:
Undergraduate Degree: She holds a degree in Accounting Sciences from the Federal University of Rio Grande do Norte (UFRN), completed in 2002.
Postgraduate Degree: She has an MBA in Business Management from the Getulio Vargas Foundation (FGV), completed in 2009.
Professional Experience: At SEBRAE-RN, Alinne Priscilla holds the position of analyst. Her records indicate that she was previously part of the institution's Strategic Management Unit (UGE) team.

Academic Work: She is also the author of a dissertation on the analysis of project performance indicators, focusing on the case of SEBRAE/RN, presented in 2014 in the UFRN institutional repository.

Their role is related to strategic and management functions within the organization, as evidenced in management reports and official documents from SEBRAE-RN.

Ana Maria Fonseca Ubarana, SEBRAE/RN

Ana Maria Fonseca Ubarana is an analyst at the Serviço de Apoio às Micro e Pequenas Empresas do Rio Grande do Norte (SEBRAE-RN), where she also works as a project manager.  Her professional background includes:
  • A degree in Administration.
  • Specializations in Financial Management and Small Business Management.
  • Experience in fostering micro and small businesses in international trade, which was the focus of her course conclusion work at the Faculdade de Ciências Cultura e Extensão do Rio Grande do Norte.
  • Representing SEBRAE-RN as a substitute member on councils and commissions, such as those related to the Lei Aldir Blanc in Natal and the State Council of Labor, Housing and Social Assistance

Maiza Pinheiro Dantas, SEBRAE/RN

Maiza Pinheiro Dantas is associated with SEBRAE-RN, where she has been mentioned as a consultant and linked to the Metropolitan Regional Office.  Here is some information regarding her role and background at the institution:
  • Role: She has served as a consultant for Sebrae, notably giving presentations on topics such as "Market Intelligence" (Inteligência de Mercado) at events like Expofruit.
  • Affiliation: Records from Sebrae/RN management reports list her as associated with the institution's staff, specifically within the Metropolitan Regional Office (Escritório Regional Metropolitano).
  • Tenure: Public records, such as transparency reports, indicate she has been a staff member since at least February 2013. 
General information about her specific educational background or a detailed personal biography is not publicly available in the provided sources. SEBRAE (Serviço de Apoio às Micro e Pequenas Empresas) is a private, non-profit organization in Brazil that assists small businesses.

David Xavier de Souza Góis, SEBRAE/RN

David Xavier de Souza Góis is an employee of the SEBRAE in Rio Grande do Norte (SEBRAE-RN), holding key positions related to innovation and technology. He is known for his work in the local innovation ecosystem and for representing the institution in various councils and events.  Key information includes:
  • Role at SEBRAE-RN: He has held several positions, including Manager of the Business, Innovation, and Technology Unit (Unidade de Negócios, Inovação e Tecnologia) and Director of Market and Technology (Diretor de Mercado e Tecnologia). He is also listed as the titular representative for SEBRAE/RN in official municipal planning committees.
  • Expertise: His work involves fostering innovation, digital transformation in retail, and developing the local startup ecosystem in Natal and the wider state of Rio Grande do Norte.
  • Collaboration: He frequently collaborates with public and private entities, such as the Natal City Hall (Prefeitura Municipal do Natal), UFRN (Federal University of Rio Grande do Norte), and FAPERN (Foundation for Research Support of the State of RN), to promote the development of micro and small enterprises.
  • Education: He has a background in academic research, including work related to customer relationship management and the use of technology for business engagement.
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