Spa Classification A Management Approach for Spa Industry in Portugal
Barra lateral del artículo
Publicado:
Jul 31, 2021
Contenido principal del artículo
Resumen
The fast-growing industry of health, wellness and well-being has increased the number of spas, in which the lack of standards and transparency in the spa supply has been noted especially in the touristic lodging units. This paper aims to provide an innovative classification for spas in touristic lodging units which may contribute to the standardization of spa supply by providing a clear idea to the client of what to expect in each spa category. The data was analysed withtheDelphi Technique in two rounds, 25 spa managers/experts in the first round and 23 spa managers/experts in the second round. The results showed a clear differentiation between spa categories depending on the equipment type, equipment number, areas, treatments, brochure, price list, service procedures and spa management skills required. This innovative classification may contribute to the definition of spa standards,market segmentation, normalization in the spa supply, spa design, marketing strategy and spa management.
Descargas
Los datos de descargas todavía no están disponibles.
Detalles del artículo
Cómo citar
Mendonça, R. P., & Rodrigues Valente Pedro, C. M. . (2021). Spa Classification: A Management Approach for Spa Industry in Portugal. E3 — Revista De Economia, Empresas E Empreendedores Na CPLP, 7(1), 147–161. https://doi.org/10.29073/e3.v7i1.417
Sección
Articles
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
Todos los artículos publicados en la e3 – Revista de Economía, Empresas y Emprendimiento en la CPLP se distribuyen bajo la licencia Creative Commons Atribución (CC BY).
Esta licencia permite compartir (copiar y redistribuir el material en cualquier medio o formato) y adaptar (remezclar, transformar y crear a partir del material) para cualquier propósito, incluso comercial, siempre que se otorgue el crédito adecuado a los autores y a la revista, se proporcione un enlace a la licencia y se indiquen los cambios realizados.
Citas
Association Québécoise de Spas. (2018). La norme SPA - Association québécoise des spas.
Brandão, H. P., & Guimarães, T. de A. (2001). Gestão de competências e gestão de desempenho: tecnologias distintas ou instrumentos de um mesmo constructo? Revista de Administração de Empresas, 41(1), 8–15.
Buchner, D., Snelling, A., & Cohen, M. (2011). Spa-related education and training. In Routledge (Ed.), Understanding the global spa industry - Spa management (pp. 395–413).
Chien, C.-L. (2013). Interior Design for Wellness Spaces. (ICI Consultants, Ed.). Paris, France: Design Media Lublishing Limited.
Choi, Y., Kim, J., Lee, C. K., & Hickerson, B. (2015). The Role of Functional and Wellness Values in Visitors’ Evaluation of Spa Experiences. Asia Pacific Journal of Tourism Research, 20(3), 263–279.
Cohen, M., & Russell, D. (2011). Human resource management in spas: staff recruitment, retention and remuneration. (M. Cohen & D. Russell, Eds.), Understanding the global spa industry - Spa management. New Jersey: Routledge.
Crebbin-Bailey, J., Harcup, J., & Harrington, J. (2005). The Spa Book: the official guide to spa therapy. London: Thomson.
Decreto-Lei_39/2008. Regime jurídico da instalação, exploração e funcionamento dos empreendimentos turísticos (2008). Portugal.
Deswal, V. (2015). Advancing the Economies through SPA Industry. Economia - Seria Management, 18(2), 208–215.
ESA European Spas Association. (2017). The international certificates Europe Spa med and Europe Spa wellness for medical spas and wellness hotels. Retrieved June 21, 2018, from http://www.espa -ehv.eu/
ESPA . (2018). About ESPA International. Retrieved June 18, 2018, from https://www.espa skincare.com/about-espa .list
Etxeberria, I. A., Garayar, A., & Sánchez, J. A. C. (2015). Development of sustainability reports for farming operations in the Basque Country using the Delphi method. Revista de Contabilidad, 18(1), 44–54.
Ferrére, R. (Présidente de L. C. (2014). SBMag. Retrieved from www.cnep-france.fr
Figueiredo, A. L., & Ladeiras, A. (2012). Manual de Boas Práticas para Spa em Empreendimentos Turisticos. Turismo do Porto e Norte de Portugal. Chaves: Turismo de Portugal, Delegação de Turismo de Saúde e Bem-Estar.
Foster, S. (2011). Branding and Spas. In G. Cohen, Marc; Bodeker (Ed.), Understanding the global spa industry - Spa management (pp. 192–207).
Fox, J. T. (2015). Combining health and design: Spa and Wellness. Hotel Management, 21(October), 38–39.
Fox, J. T. (2017). Biophilic design boosts satisfaction, revenue. Hotel Management, 17(October), 56–57.
Gibson, A. (Mandarim O. H. G. H. K. (2011). Business plans for “state of the art” spas. In G. (University of O. U. Cohen, Marc (RMIT University Australia; Bodecker (Ed.), Understanding the global spa industry - Spa management (pp. 88–128).
Han, H., Kiatkawsin, K., Jung, H., & Kim, W. (2018). The role of wellness spa tourism performance in building destination loyalty: the case of Thailand. Journal of Travel & Tourism Marketing, 35(5), 595–610.
Howard, G., & Vincent, G. (2011). Product Development. In Understanding the global spa industry - Spa management (2011th ed., pp. 222–236). Routledge.
Hsu, C.-C., & Sandford, B. A. (2005). The Delphi technique. Dublin: National Children’s Office, 7(2), 120–125.
Jelínková, D., Tučková, Z., & Jurigová, Z. (2017). Market segment of families with children: a new stimulus for modern Czech spa industry? Journal of International Studies, 10(2), 158–169.
Keri, K., Ottenbacher, M. C., & Harrington, R. J. (2007). The North American Spa Industry: An Examination of Emergent Trends. Hospitality Review, 25(1), 50–60.
Koh, S., Yoo, J. J. E., & Boger, C. A. (2010). Importance-performance analysis with benefit segmentation of spa goers. International Journal of Contemporary Hospitality Management, 22(5), 718–735.
Koskinen, V., & Wilska, T. (2018). Identifying and understanding spa tourists ’ wellness attitudes. Scandinavian Journal of Hospitality and Tourism, 1–19.
Miguel, T. (2012). Classificação de Campos de Golfe. Dissertação de Mestrado. Escola Superior de Gestão, Hotealria e Turismo, Universidade do Algarve.
MTCM - Ministry of Tourism and Culture of Malaysia. (2012). Spa criteria to spa rating in Malaysia. Retrieved June 21, 2018, from http://www.motac.gov.my/en/download/category/45-kriteria-pengelasan
Nagy, A. (2014). The orientation towards Innovation of spa hotel management: the case of Romanian spa industry. Procedia - Social and Behavioral Sciences, 124, 425–431.
Pedro, C. M. R. V. (2016). Classificação para Spa em Empreendimentos Turísticos: Proposta de Classificação em Três Categorias – Midscale, Upscale e Luxury Spa. Dissertação de Mestrado. Escola Superior de Gestão, Hotelaria e Turismo, Universidade do Algarve.
Portaria_327/2008. Regime jurídico dos empreendimentos turísticos (2008). Portugal: Diario da Republica.
Remedios, P. (2011). Built environment-spa design. In Understanding the global spa industry - Spa management. New Jersey: Global Spa Industry.
Renzi, A. B., & Freitas, S. (2015). The Delphi Method for Future Scenarios Construction. Procedia Manufacturing, 3, 5785–5791.
Rutherford, Denney G, O. J. M. (2007). Hotel Management and Operation (4th ed.). New Jersey: John Wiley & Sons Inc.
Schweder, I. (2011). The emergence of a new global luxury business model: a case study of the spa at the Mandarim Oriental. In Understanding the global spa industry - Spa management (2nd ed., pp. 171–188). New York, United States: Routledge.
Spas_de_france. (2018). Spas de France Classification. Retrieved June 19, 2018, from https://www.spasdefrance.fr/classification/
Szpilko, D. (2014). The use of Delphi method in the process of building a tourism development strategy in the region. Ekonomia i Zarządzanie, 6(4), 329–346.
UAE. (2014). Spa Market Overview. Colliers International, (May).
Wisnom, M. S., & Capozio, L. L. (2012). Spa Management: An Introduction. New York, United States: Pearson.
Yaman, R., Alias, Z., & Ishak, N. M. (2012). Beauty Treatment and Spa Design from Islamic Perspective. Procedia - Social and Behavioral Sciences, 50(July), 492–501.
Brandão, H. P., & Guimarães, T. de A. (2001). Gestão de competências e gestão de desempenho: tecnologias distintas ou instrumentos de um mesmo constructo? Revista de Administração de Empresas, 41(1), 8–15.
Buchner, D., Snelling, A., & Cohen, M. (2011). Spa-related education and training. In Routledge (Ed.), Understanding the global spa industry - Spa management (pp. 395–413).
Chien, C.-L. (2013). Interior Design for Wellness Spaces. (ICI Consultants, Ed.). Paris, France: Design Media Lublishing Limited.
Choi, Y., Kim, J., Lee, C. K., & Hickerson, B. (2015). The Role of Functional and Wellness Values in Visitors’ Evaluation of Spa Experiences. Asia Pacific Journal of Tourism Research, 20(3), 263–279.
Cohen, M., & Russell, D. (2011). Human resource management in spas: staff recruitment, retention and remuneration. (M. Cohen & D. Russell, Eds.), Understanding the global spa industry - Spa management. New Jersey: Routledge.
Crebbin-Bailey, J., Harcup, J., & Harrington, J. (2005). The Spa Book: the official guide to spa therapy. London: Thomson.
Decreto-Lei_39/2008. Regime jurídico da instalação, exploração e funcionamento dos empreendimentos turísticos (2008). Portugal.
Deswal, V. (2015). Advancing the Economies through SPA Industry. Economia - Seria Management, 18(2), 208–215.
ESA European Spas Association. (2017). The international certificates Europe Spa med and Europe Spa wellness for medical spas and wellness hotels. Retrieved June 21, 2018, from http://www.espa -ehv.eu/
ESPA . (2018). About ESPA International. Retrieved June 18, 2018, from https://www.espa skincare.com/about-espa .list
Etxeberria, I. A., Garayar, A., & Sánchez, J. A. C. (2015). Development of sustainability reports for farming operations in the Basque Country using the Delphi method. Revista de Contabilidad, 18(1), 44–54.
Ferrére, R. (Présidente de L. C. (2014). SBMag. Retrieved from www.cnep-france.fr
Figueiredo, A. L., & Ladeiras, A. (2012). Manual de Boas Práticas para Spa em Empreendimentos Turisticos. Turismo do Porto e Norte de Portugal. Chaves: Turismo de Portugal, Delegação de Turismo de Saúde e Bem-Estar.
Foster, S. (2011). Branding and Spas. In G. Cohen, Marc; Bodeker (Ed.), Understanding the global spa industry - Spa management (pp. 192–207).
Fox, J. T. (2015). Combining health and design: Spa and Wellness. Hotel Management, 21(October), 38–39.
Fox, J. T. (2017). Biophilic design boosts satisfaction, revenue. Hotel Management, 17(October), 56–57.
Gibson, A. (Mandarim O. H. G. H. K. (2011). Business plans for “state of the art” spas. In G. (University of O. U. Cohen, Marc (RMIT University Australia; Bodecker (Ed.), Understanding the global spa industry - Spa management (pp. 88–128).
Han, H., Kiatkawsin, K., Jung, H., & Kim, W. (2018). The role of wellness spa tourism performance in building destination loyalty: the case of Thailand. Journal of Travel & Tourism Marketing, 35(5), 595–610.
Howard, G., & Vincent, G. (2011). Product Development. In Understanding the global spa industry - Spa management (2011th ed., pp. 222–236). Routledge.
Hsu, C.-C., & Sandford, B. A. (2005). The Delphi technique. Dublin: National Children’s Office, 7(2), 120–125.
Jelínková, D., Tučková, Z., & Jurigová, Z. (2017). Market segment of families with children: a new stimulus for modern Czech spa industry? Journal of International Studies, 10(2), 158–169.
Keri, K., Ottenbacher, M. C., & Harrington, R. J. (2007). The North American Spa Industry: An Examination of Emergent Trends. Hospitality Review, 25(1), 50–60.
Koh, S., Yoo, J. J. E., & Boger, C. A. (2010). Importance-performance analysis with benefit segmentation of spa goers. International Journal of Contemporary Hospitality Management, 22(5), 718–735.
Koskinen, V., & Wilska, T. (2018). Identifying and understanding spa tourists ’ wellness attitudes. Scandinavian Journal of Hospitality and Tourism, 1–19.
Miguel, T. (2012). Classificação de Campos de Golfe. Dissertação de Mestrado. Escola Superior de Gestão, Hotealria e Turismo, Universidade do Algarve.
MTCM - Ministry of Tourism and Culture of Malaysia. (2012). Spa criteria to spa rating in Malaysia. Retrieved June 21, 2018, from http://www.motac.gov.my/en/download/category/45-kriteria-pengelasan
Nagy, A. (2014). The orientation towards Innovation of spa hotel management: the case of Romanian spa industry. Procedia - Social and Behavioral Sciences, 124, 425–431.
Pedro, C. M. R. V. (2016). Classificação para Spa em Empreendimentos Turísticos: Proposta de Classificação em Três Categorias – Midscale, Upscale e Luxury Spa. Dissertação de Mestrado. Escola Superior de Gestão, Hotelaria e Turismo, Universidade do Algarve.
Portaria_327/2008. Regime jurídico dos empreendimentos turísticos (2008). Portugal: Diario da Republica.
Remedios, P. (2011). Built environment-spa design. In Understanding the global spa industry - Spa management. New Jersey: Global Spa Industry.
Renzi, A. B., & Freitas, S. (2015). The Delphi Method for Future Scenarios Construction. Procedia Manufacturing, 3, 5785–5791.
Rutherford, Denney G, O. J. M. (2007). Hotel Management and Operation (4th ed.). New Jersey: John Wiley & Sons Inc.
Schweder, I. (2011). The emergence of a new global luxury business model: a case study of the spa at the Mandarim Oriental. In Understanding the global spa industry - Spa management (2nd ed., pp. 171–188). New York, United States: Routledge.
Spas_de_france. (2018). Spas de France Classification. Retrieved June 19, 2018, from https://www.spasdefrance.fr/classification/
Szpilko, D. (2014). The use of Delphi method in the process of building a tourism development strategy in the region. Ekonomia i Zarządzanie, 6(4), 329–346.
UAE. (2014). Spa Market Overview. Colliers International, (May).
Wisnom, M. S., & Capozio, L. L. (2012). Spa Management: An Introduction. New York, United States: Pearson.
Yaman, R., Alias, Z., & Ishak, N. M. (2012). Beauty Treatment and Spa Design from Islamic Perspective. Procedia - Social and Behavioral Sciences, 50(July), 492–501.