PLANEAMENTO POR CENÁRIOS PARA PEQUENOS NEGÓCIOS PARA UMA ERA PÔS-PANDÉMICA: UMA PERSPETIVA DINÂMICA

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Publicado: Jun 30, 2023
DOI: https://doi.org/10.29073/e3.v9i1.671
Palavras-chave:
Estratégia Pós-Pandemia Planeamento de cenários COVID-19 Capacidades dinâmicas

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Daniel Gandrita
Universidade Europeia
https://orcid.org/0000-0002-3577-2954
Ana Gandrita
ISCTE-IUL
https://orcid.org/0000-0001-7570-6030
Diana Costa
Universidade Europeia
https://orcid.org/0000-0002-9546-5817

Resumo

A crise pandémica da COVID-19 transformou profundamente a forma como vivemos as nossas vidas e o modo como as organizações trabalham. O sector empresarial precisou de compreender qual seria a melhor abordagem para continuar a sua atividade, pelo que necessitou de reformular e prever diferentes cenários associados aos impactos que a pandemia poderia vir a ter nos seus fornecedores, clientes e colaboradores. Nesse sentido, este estudo tem o intuito de investigar os possíveis cenários utilizados pelas pequenas empresas numa era pós-pandémica e compreender de que modo estas empresas se estão a preparar para o seu retorno e manutenção da sua atividade. Adicionalmente, este trabalho de investigação também fornece uma contribuição teórica relacionada com as capacidades dinâmicas. Este é um estudo exploratório, desenvolvido através de inquéritos, e baseado numa metodologia quantitativa que teve como amostra os empresários de pequenas empresas, que identificaram os possíveis cenários e a direção futura para os seus negócios. Simultaneamente, foi aplicada uma análise bibliométrica focada no planeamento de cenários, na estratégia, no pós-pandemia e na teoria das capacidades dinâmicas. Foram utilizados jornais indexados, pela Scopus, para validar o estudo e foi utilizado o software VosViewer para realizar uma análise de palavras-chave sobre a co-ocorrência e a contagem. O planeamento de cenários da área de atuação para os pequenos negócios fornece uma compreensão do que poderiam ser os possíveis contornos para a organização e adquire uma melhor compreensão das estratégias que podem ser utilizadas como um suplemento para ultrapassar a recente crise. Por último, a conceptualização do tema está relacionada com as capacidades dinâmicas, com os cenários e com o comportamento dos pequenos negócios.

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Como Citar
Gandrita, D., Gandrita, A., & Costa, D. . (2023). PLANEAMENTO POR CENÁRIOS PARA PEQUENOS NEGÓCIOS PARA UMA ERA PÔS-PANDÉMICA: UMA PERSPETIVA DINÂMICA. E3 — Revista De Economia, Empresas E Empreendedores Na CPLP, 9(1), 07–22. https://doi.org/10.29073/e3.v9i1.671
Edição
Vol. 9 N.º 1 (2023): V.9 N.1 (E3 - Revista de Economia, Empresas e Empreendedores na CPLP)
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Artigos
Creative Commons License

Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.

Biografias Autor

Daniel Gandrita, Universidade Europeia

Concluiu o(a) Mestrado em Gestão e Estratégia Empresarial em 2020/06/18 pelo(a) Universidade Europeia e Licenciatura em Gestão em 2019/06/20 pelo(a) Universidade Aberta. Frequenta o(a) Doutoramento em Doutoramento em Gestão pelo(a) Universidade Europeia desde 2020/10/04. É Carreira Profissional no(a) Reagro,S.A.. Participa e/ou participou como Investigador em 3 projeto(s). Atua na(s) área(s) de Ciências Sociais com ênfase em Economia e Gestão. No seu currículo Ciência Vitae os termos mais frequentes na contextualização da produção científica, tecnológica e artístico-cultural são: "Estratégia"; "Planeamento Estratégico"; "Inteligência Artificial"; "Sistemas de Informação"; Digital Era" Strategic Planning, Strategic Management, Digital Age, Strategy, Strategic Tools, Organizational Context, B; Strategy; Organizational Context; Strategic Planning; Business Strategy; Domínio/Área Científica::Ciências Sociais::Economia e Gestão; Leadership; Teams Management; Remote Work; Digital Era; Strategic Management; Digital Transformation; Enterprise Life Cycle; Human Capital; Post-Pandemic; Technological Change; Processes Management;

Ana Gandrita, ISCTE-IUL

Ph.D. Candidate in Management with specialization in Strategy and Entrepreneurship at ISCTE-IUL since October 2018. Concluded her Master's degree in Management & Corporate Strategy in June 2018 at Universidade Europeia. She also holds two Bachelor's Degrees being the first in Management and the second in Marketing, Advertising & Public Relations both by Universidade Europeia. She pursued 3 specialization programs, one in Digital Marketing Management by Universidade Católica in 2017, the other in Events Management by Nova School of Business and Economics in 2018, and in 2020 won a scholarship and concluded the Leading Digital Transformation program in MIT - Massachusetts Institute of Technology. So far, she has published 1 paper in a specialized and indexed journal in 2019, was a guest-editor at JRGE in 2020, and co-oriented 1 master thesis. As for the professional background, she is the Board Advisor since 2017 at Vantagem+, where she also holds both the position of Marketing Director since January 2018 as well as Corporate Events Director since October 2020. She is the Top Management Team's Advisor and Marketing specialist for European countries at DOT Digital Group since January 2019. The most relevant keywords related to her research work are Strategy, Human Capital, Communication, Marketing, Management, Social Technologies, and Gamification.

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