ROTEIRO DE IMPLEMENTAÇÃO DE BUSINESS INTELLIGENCE NO SECTOR DA HOTELARIA E TURISMO: TRABALHO DE EXPLORAÇÃO
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A hotelaria e o turismo são sectores que geram uma grande quantidade de dados, desde reservas de hotéis, voos e informações de clientes a dados sobre destinos turísticos e preferências dos turistas. A utilização de business intelligence no sector da hotelaria e do turismo permite às empresas analisar estes dados de forma inteligente e tomar decisões informadas para melhorar os seus serviços, otimizar a eficiência operacional e melhorar a experiência do cliente. Esta investigação aborda a adoção do business intelligence nas empresas de hotelaria e turismo e, numa primeira fase, pretende identificar e caraterizar os objectivos estratégicos subjacentes à tomada de decisão nas empresas de hotelaria e turismo. Após a revisão da literatura, verificou-se que existem alguns estudos sobre a utilização de business intelligence em empresas dos sectores da hotelaria e turismo, embora não exista um roteiro que sirva de referência para a implementação de um sistema de business intelligence em empresas destes sectores. O objetivo desta investigação é apresentar a metodologia de uma proposta de roteiro para a implementação de sistemas de business intelligence em empresas do sector da hotelaria e turismo, que lhes permita melhorar a sua capacidade de análise e avaliação dos dados e informações disponíveis nos diferentes sistemas e plataformas.
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