OS RESIDENTES NO APOIO AOS MEGAEVENTOS: O CASO DOS CONCERTOS DOS COLDPLAY

Luísa Augusto; Sara Santos; Pedro Espírito Santo; Sónia Ferreira

doi:10.29073/e3.v12i5.1224

PDF (Português (Portugal))

Published: Nov 10, 2026

DOI: https://doi.org/10.29073/e3.v12i5.1224

Keywords:

Mega Events Residents Attitude Event support Economic Social Impacts

Luísa Augusto

CISED_Research Center in Digital Services, Portugal

https://orcid.org/0000-0001-9117-4775

Sara Santos

CEOS.PP, Porto, Portugal; NECE - Research Centre for Business Sciences, Covilhã, Portugal; Universidade Aberta, Department of Social Sciences and Management, Lisbon, Portugal

https://orcid.org/0000-0002-3581-6478

Pedro Espírito Santo

Centre of Applied Research in Management and Economics (CARME), Polytechnic University of Leiria, Portugal

https://orcid.org/0000-0001-8924-7912

Sónia Ferreira

CI&DEI – Center for Studies in Education and Innovation, Portugal

https://orcid.org/0000-0003-0664-1039

Abstract

In recent years, there has been a significant increase in the organisation of cultural events. These events have now become an integral part of the daily life of local communities and municipalities. Mega-events are known for their ability to cause several impacts on the host destination, namely on residents' attitudes towards it. In this sense, this study seeks to analyse the antecedent variables that influence the support given by residents to hold large-scale events in their city, based on the case of the Coldplay concerts in Coimbra. Thus, using a quantitative methodology, data were collected through an online questionnaire to analyse the effects between the variables under study through SMART PLS. According to the results of this research, it can be inferred that social impacts considerably influence how host city residents react and support mega-events, especially music mega-events. Furthermore, the study reveals that residents' attitudes play a significant role in supporting events of this scale.

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How to Cite

Augusto, L., Santos, S., Espírito Santo, P., & Ferreira, S. (2026). RESIDENTS SUPPORTING MEGA-EVENTS: THE CASE OF COLDPLAY CONCERTS. E3 — Revista De Economia, Empresas E Empreendedores Na CPLP, 12(5), 13–23. https://doi.org/10.29073/e3.v12i5.1224

Issue

Vol. 12 No. 5 (2026): V.12 (2026) – Special Issue, Part. 3: Tourism Management, Innovation and Sustainable Territorial Development

Section

Special Number

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Author Biographies

Luísa Augusto, CISED_Research Center in Digital Services, Portugal

Luísa Augusto has a PhD in Communication Sciences from the University of Coimbra, a MSc in Business Sciences, with specialization in Marketing from Fernando Pessoa University, a BSc in Communication and Consumer Behaviour from Polytechnic Institute of Lisbon.
She is an Associate Professor at Polytechnic Institute of Viseu - Higher School of Education of Viseu, where she coordinates the bachelor’s degree in Advertising and Public Relations.
She is affiliated with the Portuguese Foundation for Science and Technology and is a Member of the research center of Polytechnic Institute of Viseu.
She has participated as a speaker in several communication and tourism conferences. Her research focuses on Online Communication, Corporative Social and environmental responsability and tourism communication.

Sara Santos, CEOS.PP, Porto, Portugal; NECE - Research Centre for Business Sciences, Covilhã, Portugal; Universidade Aberta, Department of Social Sciences and Management, Lisbon, Portugal

Sara Santos is Assistant Professor at Universidade Aberta. PhD in Management, specialising in Marketing and Strategy from the University of Porto. Master's in Marketing from the same University. Bachelor's degree in Organisational Communication.

With a solid professional career spanning over 15 years, she has held coordination and management roles in the areas of communication and marketing across a diverse range of national and international organisations, bringing a wealth of practical expertise to her academic work.

An active member of the research centres CEOS.PP and NECE-UBI, she has contributed to numerous research projects and studies. Her scholarly interests are centred on marketing, digital marketing, and strategic management, fields in which she continues to develop innovative and impactful work.

Pedro Espírito Santo, Centre of Applied Research in Management and Economics (CARME), Polytechnic University of Leiria, Portugal

Pedro Manuel do Espírito Santo has a PhD in Management Science and he is currently a Researcher at the Centre for Applied Research in Management and Economics (CARME), Polytechnic University of Leiria.

He is currently a partner in ECKM - European Consulting on Knowledge and Management, Lda. Since 2004, he has collaborated with various national and international companies, where he has been responsible for several transversal and strategic projects, namely in strategic consultancy, business development, marketing and logistics. He is the author of more than 100 publications, including scientific articles, book chapters and papers in scientific conference proceedings, in the areas of Management, Strategy and Marketing.

Sónia Ferreira, CI&DEI – Center for Studies in Education and Innovation, Portugal

Sónia Ferreira holds a degree in Social Communication from the Polytechnic Institute of Viseu (2007), a Master's in Multimedia Communication (2010), and a PhD in Information and Communication in Digital Platforms (2013), from the University of Aveiro and the University of Porto. Her research focuses on communication, digital narratives, digital inclusion, lifelong learning, and the use of ICT to promote quality of life. She has participated in several funded research projects, including STORYTur – The Use of Storytelling in Tourist Promotional Videos (2022–2024); IC Senior X – Impact of Information and Communication on Senior's eXperience in the miOne Online Community (2023–2024); IPV Inova e Inclui – Education and Co-creation in the Metaverse (2022–2023); SEDUCE 2.0 – Senior Citizen Use of Communication and Information in the miOne Online Community (2018–2022); ViseuInterAgeStories (VIAS) – promoting social inclusion and healthy lifestyles (2017–2019); and SEDUCE – Senior Citizen Use of Computer-Mediated Communication in Web Ecologies (2011–2014). She also collaborated with Professor Bo Xie at the University of Maryland on a project focused on older adults' information needs and behaviours (2012). As a project coordinator, she has led initiatives on online methodologies in audiovisual education and on content consumption among higher education students. Currently, she is involved in the project Generative Artificial Intelligence in Higher Education: an Exploratory Study on Lecturer Training for Pedagogical Innovation, at the CIDEI research centre (2025–2027).

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