OS RESIDENTES NO APOIO AOS MEGAEVENTOS: O CASO DOS CONCERTOS DOS COLDPLAY

Luísa Augusto; Sara Santos; Pedro Espírito Santo; Sónia Ferreira

doi:10.29073/e3.v12i5.1224

PDF

Publicado: Nov 10, 2026

DOI: https://doi.org/10.29073/e3.v12i5.1224

Palavras-chave:

Mega Eventos Residentes Atitude Apoio a eventos Impactos Sociais

Luísa Augusto

CISED_Research Center in Digital Services, Portugal

https://orcid.org/0000-0001-9117-4775

Sara Santos

CEOS.PP, Porto, Portugal; NECE - Research Centre for Business Sciences, Covilhã, Portugal; Universidade Aberta, Department of Social Sciences and Management, Lisbon, Portugal

https://orcid.org/0000-0002-3581-6478

Pedro Espírito Santo

Centre of Applied Research in Management and Economics (CARME), Polytechnic University of Leiria, Portugal

https://orcid.org/0000-0001-8924-7912

Sónia Ferreira

CI&DEI – Center for Studies in Education and Innovation, Portugal

https://orcid.org/0000-0003-0664-1039

Resumo

Nos últimos anos, registou-se um aumento significativo da organização de eventos culturais. Estes eventos tornaram-se agora parte integrante da vida quotidiana das comunidades locais e dos municípios. Os megaeventos, em particular, são conhecidos pela sua capacidade de provocar vários impactos no destino anfitrião, nomeadamente nas atitudes dos residentes em relação ao mesmo. Neste sentido, este estudo procura analisar as variáveis antecedentes que influenciam o apoio dado pelos residentes à realização de eventos de grande dimensão na sua cidade, tendo como base o caso dos concertos dos Coldplay em Coimbra. Assim, recorrendo a uma metodologia quantitativa, recolheram-se dados através de um questionário online para analisar os efeitos entre as variáveis em estudo através do SMART PLS. De acordo com os resultados desta investigação, pode inferir-se que os impactos sociais influenciam consideravelmente como os residentes da cidade anfitriã reagem e apoiam os megaeventos, especialmente os megaeventos musicais. Além disso, o estudo revela que a atitude dos residentes desempenha um papel significativo no apoio a eventos desta escala.

Downloads

Não há dados estatísticos.

Como Citar

Augusto, L., Santos, S., Espírito Santo, P., & Ferreira, S. (2026). OS RESIDENTES NO APOIO AOS MEGAEVENTOS: O CASO DOS CONCERTOS DOS COLDPLAY. E3 — Revista De Economia, Empresas E Empreendedores Na CPLP, 12(5), 13–23. https://doi.org/10.29073/e3.v12i5.1224

Edição

Vol. 12 N.º 5 (2026): V.12 (2026) – Special Issue, Part. 3: Tourism Management, Innovation and Sustainable Territorial Development

Secção

Número Especial

Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.

Todos os artigos publicados na e³ – Revista de Economia, Empresas e Empreendedorismo na CPLP são disponibilizados sob a licença Creative Commons Atribuição (CC BY).

Esta licença permite partilhar (copiar e redistribuir o material em qualquer suporte ou formato) e adaptar (remisturar, transformar e criar a partir do material) para qualquer finalidade, incluindo fins comerciais, desde que seja atribuída a devida autoria aos autores e à revista, seja fornecida ligação para a licença e sejam indicadas eventuais alterações.

Biografias Autor

Luísa Augusto, CISED_Research Center in Digital Services, Portugal

Luísa Augusto has a PhD in Communication Sciences from the University of Coimbra, a MSc in Business Sciences, with specialization in Marketing from Fernando Pessoa University, a BSc in Communication and Consumer Behaviour from Polytechnic Institute of Lisbon.
She is an Associate Professor at Polytechnic Institute of Viseu - Higher School of Education of Viseu, where she coordinates the bachelor’s degree in Advertising and Public Relations.
She is affiliated with the Portuguese Foundation for Science and Technology and is a Member of the research center of Polytechnic Institute of Viseu.
She has participated as a speaker in several communication and tourism conferences. Her research focuses on Online Communication, Corporative Social and environmental responsability and tourism communication.

Sara Santos, CEOS.PP, Porto, Portugal; NECE - Research Centre for Business Sciences, Covilhã, Portugal; Universidade Aberta, Department of Social Sciences and Management, Lisbon, Portugal

Sara Santos is Assistant Professor at Universidade Aberta. PhD in Management, specialising in Marketing and Strategy from the University of Porto. Master's in Marketing from the same University. Bachelor's degree in Organisational Communication.

With a solid professional career spanning over 15 years, she has held coordination and management roles in the areas of communication and marketing across a diverse range of national and international organisations, bringing a wealth of practical expertise to her academic work.

An active member of the research centres CEOS.PP and NECE-UBI, she has contributed to numerous research projects and studies. Her scholarly interests are centred on marketing, digital marketing, and strategic management, fields in which she continues to develop innovative and impactful work.

Pedro Espírito Santo, Centre of Applied Research in Management and Economics (CARME), Polytechnic University of Leiria, Portugal

Pedro Manuel do Espírito Santo has a PhD in Management Science and he is currently a Researcher at the Centre for Applied Research in Management and Economics (CARME), Polytechnic University of Leiria.

He is currently a partner in ECKM - European Consulting on Knowledge and Management, Lda. Since 2004, he has collaborated with various national and international companies, where he has been responsible for several transversal and strategic projects, namely in strategic consultancy, business development, marketing and logistics. He is the author of more than 100 publications, including scientific articles, book chapters and papers in scientific conference proceedings, in the areas of Management, Strategy and Marketing.

Sónia Ferreira, CI&DEI – Center for Studies in Education and Innovation, Portugal

Sónia Ferreira holds a degree in Social Communication from the Polytechnic Institute of Viseu (2007), a Master's in Multimedia Communication (2010), and a PhD in Information and Communication in Digital Platforms (2013), from the University of Aveiro and the University of Porto. Her research focuses on communication, digital narratives, digital inclusion, lifelong learning, and the use of ICT to promote quality of life. She has participated in several funded research projects, including STORYTur – The Use of Storytelling in Tourist Promotional Videos (2022–2024); IC Senior X – Impact of Information and Communication on Senior's eXperience in the miOne Online Community (2023–2024); IPV Inova e Inclui – Education and Co-creation in the Metaverse (2022–2023); SEDUCE 2.0 – Senior Citizen Use of Communication and Information in the miOne Online Community (2018–2022); ViseuInterAgeStories (VIAS) – promoting social inclusion and healthy lifestyles (2017–2019); and SEDUCE – Senior Citizen Use of Computer-Mediated Communication in Web Ecologies (2011–2014). She also collaborated with Professor Bo Xie at the University of Maryland on a project focused on older adults' information needs and behaviours (2012). As a project coordinator, she has led initiatives on online methodologies in audiovisual education and on content consumption among higher education students. Currently, she is involved in the project Generative Artificial Intelligence in Higher Education: an Exploratory Study on Lecturer Training for Pedagogical Innovation, at the CIDEI research centre (2025–2027).

Referências

Agência Lusa. (2023, June 29). Concertos dos Coldplay em Coimbra geraram retorno económico direto de 36 milhões de euros. Observador. https://observador.pt/2023/06/30/concertos-dos-coldplay-em-coimbra-geraram-retorno-economico-direto-de-36-milhoes-de-euros/

Andereck, K. L., & Vogt, C. A. (2000). The relationship between residents’ attitudes toward tourism and tourism development options. Journal of Travel Research, 39(1), 27–36. https://doi.org/10.1177/004728750003900104

Bagiran, D., & Kurgun, H. (2013). Research on social impacts of the Foça Rock Festival: The validity of the Festival Social Impact Attitude Scale. Current Issues in Tourism, 19(9), 930–948. https://doi.org/10.1080/13683500.2013.800028

Barclay, D., Higgins, C., & Thompson, R. (1995). The partial least squares (PLS) approach to causal modeling: Personal computer adoption and use as an illustration. Technology Studies, 2(2), 285–309.

Boonsiritomachai, W., & Phonthanukitithaworn, C. (2019). Residents’ support for sports events tourism development in beach city: The role of community participation and tourism impacts. SAGE Open, 9(2), 215824401984341. https://doi.org/10.1177/2158244019843417

Deccio, C., & Baloglu, S. (2002). Nonhost community resident reactions to the 2002 Winter Olympics: The spillover impacts. Journal of Travel Research, 41(1), 46–56. https://doi.org/10.1177/0047287502041001006

Dwyer, L., Forsyth, P., & Spurr, R. (2006). Assessing the economic impacts of events: A computable general equilibrium approach. Journal of Travel Research, 45(1), 59–66. https://doi.org/10.1177/0047287506288907

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.

Gursoy, D., & Kendall, K. W. (2006). Hosting mega-events. Annals of Tourism Research, 33(3), 603–623. https://doi.org/10.1016/j.annals.2006.01.005

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). SAGE.

Kim, H. J., Gursoy, D., & Lee, S. (2006). The impact of the 2002 World Cup on South Korea: Comparisons of pre- and post-games. Tourism Management, 27(1), 86–96. https://doi.org/10.1016/j.tourman.2004.07.010

Kim, J., Han, J., Kim, E., & Kim, C. (2022). Quality of life, subjective expectations, and exchange from hosting mega-events. Sustainability, 14(17), 11079. https://doi.org/10.3390/su141711079

Kim, S. S., & Petrick, J. F. (2005). Residents’ perceptions on impacts of the FIFA 2002 World Cup: The case of Seoul as a host city. Tourism Management, 26(1), 25–38. https://doi.org/10.1016/j.tourman.2003.09.013

Lee, Y., Kim, S. Y., Lee, C., & Kim, S. (2014). The impact of a mega event on visitors’ attitude toward hosting destination: Using trust transfer theory. Journal of Travel & Tourism Marketing, 31(4), 507–521. https://doi.org/10.1080/10548408.2014.883347

Liang, Y., Wang, C., Tsaur, S., Yen, C., & Tu, J. (2016). Mega-event and urban sustainable development. International Journal of Event and Festival Management, 7(3), 152–171. https://doi.org/10.1108/IJEFM-05-2016-0033

Lim, S., & Lee, J. (2006). Host population perceptions of the impact of mega-events. Asia Pacific Journal of Tourism Research. https://doi.org/10.1080/10941660600931259

Müller, M. (2015). What makes an event a mega-event? Definitions and sizes. Leisure Studies, 34(6), 627–642. https://doi.org/10.1080/02614367.2014.993333

Pavluković, V., Armenski, T., & Alcántara-Pilar, J. M. (2017). Social impacts of music festivals: Does culture impact locals’ attitudes toward events in Serbia and Hungary? Tourism Management, 63, 42–53. https://doi.org/10.1016/j.tourman.2017.06.006

Prayag, G., Hosany, S., Nunkoo, R., & Alders, T. (2013). London residents’ support for the 2012 Olympic Games: The mediating effect of overall attitude. Tourism Management, 36, 629–640. https://doi.org/10.1016/j.tourman.2012.08.003

Ritchie, J. R. B. (1984). Assessing the impact of hallmark events: Conceptual and research issues. Journal of Travel Research, 23(1), 2–11. https://doi.org/10.1177/004728758402300101

Roche, M. J. (1994). Mega-events and urban policy. Annals of Tourism Research, 21(1), 1–19. https://doi.org/10.1016/0160-7383(94)90002-7

Touring Data. (2023, June 27). Music of the Spheres Tour. Touring Data. https://touringdata.wordpress.com/2022/04/19/coldplay-music-of-the-spheres-tour/

Xu, Z., Wu, C., & Li, X. (2022). Residents’ perceptions and behavioral intentions towards mega-sports events: A case study of Beijing 2022 Olympic Winter Games. Sustainability, 14(22), 14955. https://doi.org/10.3390/su142214955

Zhou, Y., & Ap, J. (2008). Residents’ perceptions towards the impacts of the Beijing 2008 Olympic Games. Journal of Travel Research, 48(1), 78–91. https://doi.org/10.1177/0047287508328792

Article Sidebar

Main Article Content