TOURISM, VALUE CREATION AND TERRITORIAL CHANGE: CONTEMPORARY CHALLENGES FOR MANAGEMENT, INNOVATION AND SUSTAINABILITY
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Abstract
Tourism is developing amid changing visitor expectations, business models and relationships between destinations and the communities that host them. Digitalisation creates new possibilities for promotion, interpretation and management, but it also raises questions about value creation, the distribution of benefits and the capacity of territories to respond to competing pressures. This editorial examines four related dimensions of contemporary tourism: tourism experiences and heritage valorisation; sustainable destinations, territorial governance and tourism development; tourism business management, marketing and competitiveness; and digital innovation and educational approaches. Drawing on recent research and previous contributions published in e3, it considers why tourism should be understood in terms broader than demand growth or the adoption of new technologies. Value creation also depends on the quality of experiences, organisational capabilities, community participation and the institutional conditions in which tourism takes place. The editorial places these issues within the wider debate on sustainable destination development and discusses the contribution of the present volume to that debate.
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