YOUNG ADULTS' CONCERNS ABOUT ONLINE PRIVACY ON SOCIAL NETWORKS

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Ana Santos
https://orcid.org/0009-0004-4883-6189
Maria João Castro
Milena Carvalho
Susana Martins

Resumo

This article investigates young adults' concerns about online privacy in the context of social networks. With the growth of data collection and threats to information security, online privacy has become a crucial issue. This study, based on a quantitative survey of young adults aged between 18 and 40, uses a questionnaire as the research method. The analysis focuses on the perception of privacy and the control young adults have over personal information. The results indicate that most young adults have significant concerns about online privacy. However, their behavior is contradictory. The feeling of privacy invasion, with personal data used without consent, diminishes trust in digital platforms. In that way, this study underlines the need for social media platforms and legislators to strengthen data protection practices to ensure user trust in the digital environment. Additionally, this article highlights the gap between privacy concerns and actual online behavior, emphasizing the complexity of privacy issues in the digital age.


 

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Como Citar
Santos, A., Castro, M. J., Carvalho, M. ., & Martins, S. (2024). YOUNG ADULTS’ CONCERNS ABOUT ONLINE PRIVACY ON SOCIAL NETWORKS. E3 — Revista De Economia, Empresas E Empreendedores Na CPLP, 10(2), 73–83. https://doi.org/10.29073/e3.v10i2.947
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Biografias Autor

Ana Santos, Instituto Politécnico do Porto

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Maria João Castro, a:1:{s:5:"en_US";s:62:"Instituto Superior de Contabilidade e Administração do Porto";}

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Milena Carvalho, Instituto Politécnico do Porto

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Susana Martins, Instituto Politécnico do Porto

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