Online Shopping and the Consumers' Behaviour A Case of Study in the Autonomous Region of Madeira
Article Sidebar
Main Article Content
Abstract
E-commerce is an important tool nowadays and one of the benefits of the Internet. The companies and their environmentare encouraged to massively use itas a quick and easy way to buy online.The main objective of this study is to investigate whether online shopping is part of everyday life for residentsin the Autonomous Region of Madeira (ARM) and to understand to what extent organizations are affected by their customers' online consumption.Through an online questionnaire, 100 responses were obtained. The sample was a probability, conveniencesample. Multiple-choice answers and evaluations made withthe Likert scalewere used. About 92% of the sample confirmedthey have already made purchases online. It was stated that the main advantages of online shopping are the existence of more competitive prices, and the convenience and variety of products. On the other hand, thedisadvantages are the impossibility of testing/experimentation, shipping costs and delivery time. The frequency of use, expenses, the products/services purchased, the consultedwebsites, the satisfaction and influence by the pandemic caused by COVID-19 were some of the topics covered. At the end, limitations and recommendations are presented.
Downloads
Metrics
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Analytics, S. (2021). 100 Dias de Pandemia – Retrato das alterações nos hábitos de consumo dos Portugueses. Disponível em: www.sibsanalytics.com
Bravo, R. (2017). E-commerce: a influência da Confiança na Intenção de Compra Online
Brito, I. (2015). O impacto da liberalização do mercado de energia na tomada de decisão do consumidor: fatores de influência na escolha da marca no caso EDP. Tese de Mestrado em Ciências da Comunicação – Comunicação, Marketing e Publicidade. Universidade Católica Portuguesa
Cheung, C., Zhu, L., Kwong, T., Chan, G., & Limayem, M. (2003). “Online consumer behavior: a review and agenda for future research”, Proceedings of the 16th Bled eCommerce Conference, Bled, 9-11 June
Cho, N., & Park, S. (2001). “Development of electronic commerce user-consumer satisfaction index (ECUSI) for Internet shopping”, Industrial Management & Data Systems, 101(8), pp. 400-6
Chung, S,. & Park, J. (2017). Exploring consumer evaluations in social media: The role of psychological distance between company and consumer, Computers in Human Behavior, 76, pp. 312-320
Cockburn, A., & McKenzie, B. (2001). “What do Web users do? An empirical analysis of Web use”, International Journal of Human-Computer Studies, 54, pp. 903-22
Coelho, L., Oliveira, R., Alméri, T. (2013). O crescimento do e-commerce e os problemas que o acompanham: a identificação da oportunidade de melhoria em uma rede de comercio eletrônico na visão do cliente. Revista de Administração do Unisal, 3(3)
Collier, J. E., & Bienstock, C. C. (2006). How Do Customers Judge Quality in a W-tailer? MIT Sloan Management Review, 48(1), pp. 35-40
Constantinides, E. (2002). “The 4S Web-marketing mix model, e-commerce research and applications”, Elsevier Science, 1(1), pp. 57-76
Constantinides, E. (2004). “Influencing the online consumer’s behavior: the web experience”, Journal of Internet Research, 14(2), pp. 111-26
Crespo-Almendro, E., & Barrio-García, S. (2016, June). Online airline ticket purchasing: Influence of online sales promotion type and Internet experience, Journal of Air Transport Management, vol. 56, pp. 23-34, 2016
Decreto do Presidente da República n.o 14-A/2020 - DRE, Pub. L. No. Diário da República n.o 55/2020, 3o Suplemento, Série I de 2020-03-18 (2020). https://dre.pt/web/guest/home/-/dre/130399862/details/maximized?serie=I&day=2020-03-18&date=2020-03-01
Drossos, D., Kokkinaki, F., Giaglis, G., & Fouskas, K., (2014). The effects of product involvement and impulse buying on purchase intentions in mobile text advertising, Electronic Commerce Research and Applications, 13(6), pp. 423-430
eMarkerer. (2016). Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year. https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-trillion-This-Year/1014369
F. Consulting. (2012, April). The impact of online coupons and promotion codes. Forrester. [Online]. Available: http://www.forrester.com
F. Consulting. (2014, October). The state of digital coupons. Retailmenot. [Online]. Consult. 25 Jan 2021 em: https://insights.retailmenot.com/white-papers/the-state-of-digital-coupons-33
Faria, S., Kovacs, M. H., & Silva, J. M. (2008). “Comportamento do Consumidor On-line: a perspectiva da teoria do fluxo”. RBGN, São Paulo, 10(26), p. 27-44
Forrester Research. (2003). “Forrester Research projects US ecommerce to hit nearly $230 billion” and “Consumer technographics: the online consumer 1998 to 2003”
Friedkin, N. (1982). Information flow through strong and weak ties in intraorganizational social networks. Social Networks, 3, 273-285
Ganguly, B., Dash, S. B., Cyr, D., & Head, M. (2010). The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture. International Journal of Electronic Business, 8 (4/5), pp. 302-330.
Gil, A. (2017). Como Elaborar Projetos de pesquisa. 6ª Ed. São Paulo.
Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78, pp. 1360-1380
Harris Interactive. (2001). “Privacy leadership initiative”, disponível em: https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection
Huang, N., Burtch, G., Hong, Y., & Polman, E. (2016). Effects of multiple psychological distances on construal and consumer evaluation: A field study of online reviews, Journal of Consumer Psychology, 26(4), pp. 474- 482
Instituto Nacional de Estatística. (2014). Sociedade da informação e do conhecimento: Inquérito à utilização de tecnologias da informação e da comunicação pelas famílias. 1-10. Consult. 04 Fev 2021 em: https://www.ine.pt/xportal/xmain?xpid=INE&xpgid=ine_destaques&DESTAQUESdest_boui=415621509&DESTAQUESmodo=2
Kim, K., Zhang, M., & Li, X. (2008). Effects of Temporal and Social Distance on Consumer Evaluations. Journal of Consumer Research, 35(4), pp. 706-713
Kotler, P. (2000). Administração de Marketing. 10ª ed. São Paulo: Pearson Prentice Hall
Kotler, P. (2003). Gestão de Marketing, 11ª ed. Edições internacionais de Prentice-Hall, Englewood Cliffs, NJ. Kotler
Kotler, P., & Keller, K. L. (2007). Administração de Marketing, 12ª ed. São Paulo: Prentice Hall
Kotler, P., & Armstrong, G. (2008). Principles of Marketing. 12ª ed. New Jersey: Pearson Prentice Hall.
Lee, P-M. (2002). “Behavioral model of online purchasers in e-commerce environment”, Electronic Commerce Research, 2, pp. 75-85
Leite, K., & Ferreira, C. (2009). E-commerce: a transformação do internauta em consumidor.
Malhotra, N. (2006). Pesquisa de Marketing: uma Orientação Aplicada. Editora Bookman, Porto Alegre
Martins, C. (2013). O Impacto da Internet no Processo de Decisão de Compra do Consumidor – O Caso dos Produtos Turísticos. Porto. Universidade Fernando Pessoa
McKinsey & Company. (1999). “Superior marketing in the next era of e-commerce”, McKinsey Marketing Practice, disponível em: https://www.mckinsey.com/
Medina, R. (2014). A influência da publicidade na intenção de compra do consumidor jovem adulto, no setor alimentar. Tese de Mestrado de Marketing. IPAM
Mitchell, A. (1979). Involvement: A potencialmente importante moderador do comportamento do consumidor, em Advances in Consumer Research, 6 ed. Ann Arbor, MI: Association for Consumer Researchpp
Mittal, B. (1989). Must Consumer Involvement Always Imply More Information Search? Advances in Consumer Research, 16, pp. 167-172
Nascimento, A., Bruna, S., & Santos, G. (2009). E-commerce: o melhor caminho no mercado atual. Centro Universitário Eurípides de Marília.
Nah, F.F., & Davis, S.A. (2002). HCI Research Issues in Electronic Commerce. J. Electron. Commer. Res., 3, 98-113.
Novak, T., Hoffman, D., & Yung, Y. (2000). Measuring the Customer Experience in Online Environments: A Structural Modeling Approach, Marketing Science, 19(1), pp. 22-42
Nua Internet Surveys. (2002). “Consumers see brands differently online”, disponível em: www.nua.ie/surveys/
O’Cass, A., & Fenech, T. (2003). “Web retailing adoption: exploring the nature of Internet users’ Web retailing behaviour”, Journal of Retailing and Consumer Services, 10, pp. 81-94
O'Cass, A. (2000). An Assessment of Consumers’ Product, Purchase Decision, Advertising and Consumption Involvement in Fashion Clothing, Journal of Economic Psychology, 21, pp. 545-576
O’Keefe, R.M., & McEachern, T. (1998). “Web-based customer decision support systems”, Communications of the ECM, 41, pp. 71-8
Organização Mundial de Saúde. (2020). Coronavirus disease (COVID-19). Retrieved November 6, 2020, from https://www.who.int/emergencies/diseases/novel-coronavirus-2019/question-and-answers-hub/q-a-detail/coronavirus-disease-covid-19
Pitwak, A., & Ferreira, C. (2009). A utilização do E-commerce como diferencial das organizações para a conquista de mercado
Sirma, E. (2009). Word-of-mouth marketing from a global perspective. September, 1-80. Consult. 03 Fev 2021: https://repositorio.iscte-iul.pt/bitstream/10071/2506/1/MasterThesis_EdaSirma_WordofMouthMarketing.pdf
Solomon, M. R. (2002). O Comportamento do Consumidor – Comprando, Possuindo e Sendo. Porto Alegre: Bookman
Tamimi, N., Rajan, M. & Sebastianelli, R. (2003). “The state of online retailing”, Internet Research, Applications and Policy, 13(3), pp. 146-55
Taylor Nelson Sofres. (2002). The TNS Interactive – Global eCommerce Report
Trope, Y., & Liberman, N. (2010). Construal-level theory of psychological distance. Psychological review, 117(2), 440–463
Trope, Y., Liberman, N., & Wakslak, C. (2007). Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior, Journal of Consumer Psychology, 17(2), 83–95
Trope, Y., & Liberman, N. (2003). Temporal Construal. Psychological Review, 110(3), 403-421
Turban, E., King, D., Lee, J. K., Liang, T., & Turban, D. C. (2015). Electronic Commerce: A Managerial and Social Networks Perspective. 8ª ed.
Vaz, S. C. (2013). Impacto Da Internet Na Intenção Da Compra on-Line, O Caso Do Consumidor Português. Instituto Politécnico de Bragança.
Vrechopoulos, A., O’Keefe, R.M., & Doukidis, G.I. (2000). “Virtual store atmosphere in Internet retailing”, Proceedings of the 13th International Bled Electronic Commerce Conference, Bled, Slovenia, 19-21
Yan, Q., Wang, L., Chen, W., & Cho, J. (2016). Study on the influencing factors of unplanned consumption in a large online promotion activity, Electronic Commerce Research, 16(4), pp. 453-477
Zaichovsky, J. (1986). Conceptualizing Involvement. Journal of Advertising, 15 (2), pp. 4-34
Zhang, M. & Wang, J. (2009). Assimetria de distância psicológica: A dimensão espacial vs. outras dimensões, Journal of Consumer Psychology, 19(3), pp. 497-507